Hi there, I'm Diana, originally from Torino (Italy), calling Amsterdam home.

I've had the privilege of working in Fashion throughout my whole career, working and living in Milan, Shanghai and here Amsterdam! During this journey, I've felt an ever-growing desire to make a positive change in this industry, stopping the waste and slowing down fast fashion. Its undeniable impact on our planet pushed me to act. Using what's already been produced and giving items new life through reuse and repurpose.

Even more, when I became a mother of my little girl, it ignited the spark that led to the creation of Little Yayao, a stylish boutique with a mission in sustainability.

As a parent, I know how overwhelming it can be just to go shopping, sometimes it is just not possible. You have too many things to do and to think, that going to the shops would be nice, but not always so easy. So we turn to online. But where to shop? And who to trust? Second-hand platforms are nice, but searching for a good standard piece is quite overwhelming and takes hours to research.

Here, the search and check has been done by me already!

On top, we all know how quickly kids grow. Kids' clothing has a short lifespan, and that's why we're all about recycling and re-loving it. Let's give these clothes a second or more chances to shine again!